McMillan is a leading creative agency that occupies the heritage building at 541 Sussex Drive in Ottawa, home of the Geological Survey of Canada (GSC) from 1881 to 1911. Working with the GSC History Committee, McMillan is launching a unique and imaginative social media program that will help promote the contribution of 175 years of geological exploration to the history of Canada.
Beginning on June 3rd, when anyone on Instagram tags a photo with a location anywhere in Canada that has a connection to the history of the GSC, the History Committee will respond in the comment section with a geological fact or historical story that is specific to that location or area. Behind this process is an Instagram account called @GeoStories that will tell the story of geoscience exploration in Canada and act as a vehicle that we hope will reach thousands of people across Canada. Individual Instagram pages will also exist for prominent, historical GSC geologists that are linked to their Wikipedia entries, revised by the History Committee.
We want to make sure that as many people as possible read these stories. Please help by distributing this information and encouraging fellow workers, families, students, friends, clubs, and networks to participate and learn something about Canadian geology and the GSC. Encourage them to follow @GeoStories, and tag their location on Instagram posts to hopefully receive unique, and often amusing, geological insights.
There will be a major campaign, sending out thousands of comments, on the June 3rd launch day. However, additional activity will follow for the rest of the month and will continue for the course of the summer.
Thanks for your help!